projects

Project: Phantasmagoria

Client: Channel 4

Description

Phantasmagoria is a formal experiment in harnessing teens' existing behaviour on Social Networking Sites as a catalyst for personal transformation. The project uses richly interactive widgets, sub-culture-targeted visual styles and physical pin badges in an oblique strategy which increases motivation and self-determination.

People

Rupert Redington Harry Harrold Neil Dabson Toby Batch Tom Butterworth

Partners

Ugly Studios