courses

Course: Press Releases and Newspapers

Description

We live in a media age. Every move, every development, every news story is played out in the full glare of the media spotlight.

How do you shape the news agenda to your organisation’s needs? How do you get your press release to the top of the pile and turn it into a news story?

In this informative one-day course we will show you how the press works and what happens in the newsroom. The key points to turn your press release into a news story.

We will give you tips and tricks from news professionals and then get you to practise your technique, focusing on what journalists like (and dislike) about press releases. We will show you how to structure your press release and then how to make contacts and get it to the right person.

Above all we will teach you to engage with the wider audience to get your organisation’s message across.

We will discuss your requirements with you and tailor the course to your organisation’s needs. Training is usually carried out in a central London location, but we will happily organise a course at a location of your choice.